“Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate"
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”
“Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.”
“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.”
“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”
“Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!”
“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures."
“These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.”